MKT-FPX5410 has FlexPath students build a complete digital marketing strategy for one business across three connected assessments — a marketing mix project, a social media plan, and a full digital marketing plan that ties everything together using the SOSTAC framework. Because the business case carries forward across all three assessments, the marketing mix decisions made early need to hold up under the more detailed planning work later in the course. This guide breaks down what each assessment requires and how academic support for MKT-FPX5410 fits into a course built around one continuous digital strategy.
Course Overview
The course is built around a single business scenario (commonly a small or mid-sized retailer) and develops a digital marketing strategy for it in three escalating stages. It opens with a marketing mix project establishing the foundational 4Ps/digital extensions, moves into a social media plan addressing specific platforms and content strategy, and closes with a comprehensive digital marketing plan applying Dave Chaffey's 5 S's (sell, serve, sizzle, speak, save) within the SOSTAC planning structure (Situation, Objectives, Strategy, Tactics, Action, Control).
Key Assessments
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1Marketing Mix Project
Establishes the foundational marketing mix for the chosen business — product, price, place, and promotion — adapted for a digital-first marketing context.
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2Social Media Plan
Builds a social media strategy for the same business, including platform selection, content approach, and how social activity supports the broader marketing mix from Assessment 1.
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3Digital Marketing Plan
Synthesizes the marketing mix and social media work into a full digital marketing plan, applying the SOSTAC framework and Chaffey's 5 S's to structure a comprehensive, implementable strategy.
How We Help With MKT-FPX5410
- Building a marketing mix in Assessment 1 specific enough to support detailed social media and digital planning later in the course
- Selecting social media platforms and content strategies that are genuinely appropriate to the target business's audience, not a generic multi-platform list
- Structuring the final digital marketing plan correctly around all six SOSTAC stages, not just the tactics section
- Applying Chaffey's 5 S's (sell, serve, sizzle, speak, save) accurately as distinct objective categories rather than overlapping buzzwords
- Keeping all three assessments consistent as one continuous strategy for the same business
Common Challenges in This Course
The most common point loss is treating each assessment as a stand-alone assignment instead of building one consistent strategy — inconsistencies between the Assessment 1 marketing mix and the Assessment 3 digital plan are a frequent rubric flag. On the social media plan, choosing platforms because they're popular rather than because they fit the target business's actual audience is a common gap. On the final digital marketing plan, students often write strong tactics but skip or under-develop the Situation and Control stages of SOSTAC, which most rubrics grade explicitly.
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MKT-FPX5410 FAQ
Most sections allow either a real small business or a realistic hypothetical one — what matters is having enough specific detail to support all three assessments consistently.
SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) is a digital marketing planning framework typically required for the final Assessment 3 digital marketing plan specifically, not the earlier assessments.
Most rubrics reward depth over breadth — two or three well-justified, audience-appropriate platforms typically score better than a long list of every major platform.
It's strongly discouraged — Assessments 2 and 3 are graded partly on consistency with the marketing mix established in Assessment 1.
Sell, serve, sizzle, speak, and save — five digital marketing objective categories used to structure goals within the SOSTAC plan in Assessment 3.